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American Apparel

Not one for the pilgrims, this place is Technicolor on a hanger. With pretty much every garment available in over a gazillion shades of brightness, you can colour in your wardrobe with Crayola-like vigour. Flexible jersey fabric means that each dress/top/pair of pants can be worn upwards, backwards, and inside out to make whatever fashion statement you like. Ethically sound, they do everything on-site at HQ in LA so you can pass over your pennies safe in the knowledge that you're not funding a backstreet child-labour sweatshop.

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Essential Information

info American Apparel
3-4 Carnaby Street,
London
W1F 9PB

times Mon–Sat, 10am–8pm; Sun, 12pm–6pm

contact [w] Go to website
(020) 7734 4477

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