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Abercrombie & Fitch

This shop is designed to disorient you into a subservient, purchasing stupor. There's loud music and low lighting, ambi-aftershave is pumped into the air and the maze-like interior features non-loadbearing pillars, faux oil paintings (of naked men), with a couple of huge wall-size black and white photos (of naked men), and even a lobby statue (of a naked man apparently holding his penis). The omnipresent fashion stormtroopers wear A&F stock and are all more beautiful than you will ever be. They frequently fall to hugging one another, just for something to do.

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Essential Information

info Abercrombie & Fitch
7 Burlington Gardens, W1,
London
W1S 3ES

times Mon–Sat, 10am–7pm; Sun, 12pm–6pm

contact 020 7297 9400